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Bank Foundation (संभव- 8) Online Batch, Lucknow Branch
13 October, 2025
Inclusion of 9 New Commodities in the e-NAM Platform
Fri 10 Oct, 2025
Context:
- The Department of Agriculture and Farmers Welfare has included 9 new commodities in the National Agriculture Market (e-NAM) platform, bringing the total number of tradable commodities to 247.
Newly Added 9 Commodities:
- Green Tea
- Tea
- Dried Roots of Ashwagandha
- Mustard Oil
- Lavender Oil
- Mentha Oil
- Virgin Olive Oil
- Dried Lavender Flowers
- Broken Rice
Purpose of Inclusion:
- To provide farmers and traders with a transparent and competitive digital trading platform.
- To strengthen market integration across India.
- To enable farmers to get quality-linked prices and enhance their bargaining power.
Responsible Agencies:
- Directorate of Marketing and Inspection (DMI) – Responsible for setting tradable standards.
- Small Farmers Agribusiness Consortium (SFAC) – The primary agency operating the e-NAM platform.
- State Agencies, Trade Associations, and Subject Experts – Partners in determining commodity standards.
- Union Agriculture Minister Mr. Shivraj Singh Chouhan – Provided official approval for inclusion.
Impact:
- Farmers will receive prices based on the quality of their produce.
- Dependence on intermediaries will reduce, strengthening farmers’ economic conditions.
- The e-NAM platform will emerge as a quality-based, transparent digital market.
- It will promote inclusive growth in the agricultural sector.
- This step aligns with the Digital India and Make in India missions.
National Agriculture Market (e-NAM)
- An all-India electronic trading portal for agricultural commodities.
- Launched on: 14 April 2016
- Launched by: Ministry of Agriculture & Farmers Welfare, Government of India
- Implementing Agency: Small Farmers Agribusiness Consortium (SFAC)
- Main Objective: To create “One Nation, One Market” for agricultural produce by providing farmers nationwide market access for their crops.
Functioning and Benefits:
- Real-time Price Discovery: Farmers receive bids from multiple mandis, enabling them to get the best price based on real demand and supply.
- Connectivity: Links existing APMC mandis (Agricultural Produce Market Committees) across the country.
- Payments: Ensures direct online payment to farmers’ bank accounts.
- License: A trader’s license in one state is valid for all e-NAM-linked mandis within that state.
Key Beneficiaries:
- Farmers (Producers)
- Traders
- Buyers (Wholesalers and Retailers)
- Processors
- Exporters
- Farmer Producer Organizations (FPOs)
Current Status:
- Total Listed Commodities: 247
- Total Integrated Mandis: 1,300+
- Participating States/UTs: 23 States and 4 Union Territories
Major Digital Marketing Initiatives in Agriculture
| Initiative Name | Launch Date | Key Features |
| AGMARKNET | March 2000 | One of the earliest digital initiatives aimed at providing farmers with information on daily wholesale prices and arrivals in APMC mandis across the country to help them make better selling decisions. |
| Krishi UDAN 2.0 | October 2021 | Aims to facilitate the transportation of perishable agri-products by subsidizing air transport on national and international routes, ensuring timely and efficient market access for farmers. |
| India Digital Ecosystem for Agriculture (IDEA) / Agri-Stack | 2021 (Concept) | An ambitious government initiative to build a comprehensive digital public infrastructure for agriculture, including a digital farmers’ database, land records, and crop geo-referencing for personalized services like credit, insurance, and weather advisories. |
| ITC e-Choupal | 2000 | A private sector initiative that sets up internet-enabled kiosks in villages operated by local farmers (sanchalaks), providing real-time market information, weather forecasts, and improved farming practices. |
| National e-Governance Plan in Agriculture (NeGP-A) | 2010–11 | Promotes the use of Information and Communication Technology (ICT) in various aspects of agriculture to provide online services and information such as soil health cards, extension services, and weather updates. |
| Kisan Call Centre (KCC) | 2004 | Though not a direct digital marketing platform, it is a key ICT initiative providing farmers with direct expert advice in their local language via a toll-free number (1800-180-1551) to help them make better production and marketing decisions. |