APEDA launched the BHARATI initiative
 
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APEDA launched the BHARATI initiative

Wed 03 Sep, 2025

Context:

  • The Agricultural and Processed Food Products Export Development Authority (APEDA) launched its new initiative ‘BHARATI’ (Bharat’s Hub for Agritech, Resilience, Advancement and Incubation for Export Enablement) on 2 September 2025.

Objectives of the Initiative:

  • In line with the vision of Atmanirbhar Bharat, Vocal for Local, Digital India, and Start-up India.
  • To empower 100 agri-food and agri-tech startups.
  • To promote innovation and create new export opportunities for young entrepreneurs.

Announcement:

  • Launched during the Food and Beverage Sector Stakeholders Meeting.
  • Chairperson: Union Minister of Commerce & Industry, Shri Piyush Goyal.
  • Vision: Achieving $50 billion agri-food exports by 2030.

Partnerships:

  • APEDA will strengthen this program in collaboration with State Agricultural Boards, Agricultural Universities, IIT–NIT, industry organizations, and existing accelerators.

Key Features:

  • Startups will be supported for innovative technology and product development.
  • Emphasis on quality control and compliance with EU and other international market standards.
  • Use of digital platforms and data analytics to strengthen the agricultural export process.

Role in India’s Agricultural Export Policy:

  • The BHARATI initiative is a transformative step for export promotion under India’s agricultural export policy.
  • This policy provides a comprehensive roadmap for farmers, exporters, and export promotion institutions.

 

Agricultural and Processed Food Products Export Development Authority (APEDA)

  • A top body under the Government of India, responsible for promoting the export of agricultural and processed food products.
  • Established: In 1986 under the Agricultural and Processed Food Products Export Development Authority Act, 1985.
  • Ministry: Ministry of Commerce & Industry.
  • Headquarters: New Delhi.
  • Functions: Promoting exports, quality control, providing financial assistance to exporters, and developing infrastructure for agricultural exports.

Scope of Work:

  • Fruits and Vegetables: Fresh and processed fruits & vegetables.
  • Meat and Dairy Products: Buffalo meat, milk, ghee, cheese, etc.
  • Marine Products: Shrimp, fish, and cuttlefish.
  • Spices: Chili, cumin, turmeric, fennel, etc.
  • Cereals: Basmati and non-basmati rice, wheat, etc.
  • Organic Products: Organic food and GI (Geographical Indication) products.
  • Others: Honey, alcoholic and non-alcoholic beverages, and value-added food products.

Structure:

  • Includes a Chairman appointed by the Central Government, Agricultural Marketing Advisor, representative of NITI Aayog, Members of Parliament, and representatives of various ministries.

Achievements (FY 2024–25):

  • By July 2025, agricultural and processed food exports reached around USD 49.4 billion, with processed food accounting for about 20.4% of exports.
  • Dairy exports: Increased by 80%, reaching USD 492.9 million.
  • Spice exports: From Mehsana (Gujarat) amounted to USD 4.8 billion.
  • Global reach: Asia (58%), Global South (75%), and Europe (12.6%) were the major markets.

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