“Community-led Salt Reduction” Initiative
 
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“Community-led Salt Reduction” Initiative

Mon 14 Jul, 2025

Reference:

  • Indian Council of Medical Research – National Institute of Epidemiology (ICMR-NIE) has launched a special initiative titled “Community-led Salt Reduction.”

Key Points:

Objective:

  • To reduce community-level salt consumption
  • To promote low-sodium salt substitutes
  • To provide counseling through health centers and health workers
  • To raise awareness through social campaigns like #PinchForAChange

Key Concerns:

WHO Recommendation:

  • Daily salt intake per person should not exceed 5 grams.
  • Actual Consumption in India:
  • Urban areas: 9.2 grams (average)
  • Rural areas: 5.6 grams (average)

Diseases Associated with High Salt Intake:

  • High Blood Pressure (BP)
  • Heart Attack
  • Stroke
  • Kidney Diseases

Key Features:

Point Description
Implementing Agency ICMR-NIE (Indian Council of Medical Research - National Institute of Epidemiology)
Launch Year 2025
Target States Punjab and Telangana
Duration 3 years
Implementation Mode Through trained health workers at Health and Wellness Centres (HWCs)
Main Goal To reduce salt consumption and control high blood pressure
Campaign #PinchForAChange (Awareness campaign on social media)

Role of Low Sodium Salt (LSS):

  • In low sodium salt, sodium chloride is partially replaced with potassium or magnesium.
  • It is a better alternative for heart patients.
  • As per research, its use can reduce blood pressure by an average of 7/4 mmHg.

(Source: Dr. Sharan Murali, ICMR-NIE)

Availability & Pricing Analysis:

Survey in Chennai:

  • Only 28% of shops had LSS available
  • Supermarkets: 52% availability
  • Small Kirana stores: only 4% availability

Price Comparison (₹ per 100 grams):

 

Type Average Price
Regular Iodized Salt ₹2.7
Low Sodium Salt ₹5.6

 

 

➡️ Due to the double cost, LSS is less accessible to the general population.

Major Issues:

  1. Low Awareness – People are unaware of the benefits of low sodium salt.
  2. Low Availability – Especially in rural and small retail outlets.
  3. High Cost – Expensive for low-income groups.

Salt – General Information:

Category Details
Chemical Name Sodium Chloride
Chemical Formula NaCl
Natural Sources Sea water, Rock salt
Main Uses Flavouring food, preservation, industrial chemical production
Role in Health Helps in water balance, nerve function, and blood pressure regulation
WHO Recommendation Less than 5 grams per person per day
Average Consumption in India Urban ~9.2 g/day, Rural ~5.6 g/day
Health Impact of Excess Intake High BP, Stroke, Heart disease, Kidney disease
India's Status India is the third-largest salt producer in the world (after China and USA)
Major Producing States Gujarat (over 75%), Tamil Nadu, Rajasthan
Regulatory Body Salt Commissioner of India – Monitors salt production and distribution
Low Sodium Salt (LSS) In LSS, NaCl is partially replaced with potassium/magnesium – suitable for heart patients

Additional Facts:

  • Salt Satyagraha (1930): A famous movement by Mahatma Gandhi against the British salt tax.
  • Iodized Salt: Iodized salt is mandatory in India to prevent thyroid disorders.

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