India's first branded Khadi label
Khadi & Village Industries Commission (KVIC) has entered into agreement with Raymond Ltd to promote Khadi as a fashion garment in India and abroad.
In this first of its kind initiative Raymond would source Khadi fabric from artisans and market the products after value addition. This PPP initiative is aimed at helping the artisans and boosting income of rural women.
As per the agreement Raymond will use the ‘Khadi Mark’ and sell the range under the brand Khadi by Raymond. This initiative is conceptualized under KVIC Act.
Raymond has agreed for a guaranteed minimum procurement of Khadi and Khadi products for a period of 5 years with primary purchases of muslin cotton and silk.
The Khadi and Village Industries Commission (KVIC) is a statutory body formed by the Government of India, under the Act of Parliament, 'Khadi and Village Industries Commission Act of 1956.
It is an apex organisation under the Ministry of Micro, Small and Medium Enterprises, with regard to khadi and village industries within India, which seeks to - "plan, promote, facilitate, organise and assist in the establishment and development of khadi and village industries in the rural areas in coordination with other agencies engaged in rural development wherever necessary.
Raymond Group is an Indian branded fabric and fashion retailer, incorporated in 1925. It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics. Gautam Singhania is the chairman and managing director of the Raymond group.